From an Idea to Disney (HMH Books for Young Readers; February 12, 2019; ISBN: 978-1328453600; Ages 10-12; Hardcover $15.99; 112 pages) is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!
“I only hope that we never lose sight of one thing—that it was all started by a mouse.” —Walt Disney
Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney’s history, the business, and the brand in this illustrated nonfiction book!
Find out what Walt first intended to name his famous mouse (hint: It wasn’t Mickey!), discover behind-the-scenes magic of how Walt Disney World is run, explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!
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From an Idea to Nike (HMH Books for Young Readers; February 12, 2019; ISBN: 978-1328453624; Ages 10-12; Hardcover $15.99; 128 pages) is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.
Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.
Find out where the name Nike came from and how the famous swoosh became the signature logo, learn about the company's first marketing campaign with a star athlete (hint: It wasn’t Michael Jordan!), explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
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SERIES REVIEW:
Inspiring, honest and interesting...From An Idea books are the kind of books that create young entrepreneurs and inventors. It clearly illustrates the road to success, the good and the bad. Kids will be inspired to believe that anything is truly possible. They will also learn that things will not just be handed to them. Rather things they really want will take work, will be earned and that in the end all that hard work and perseverance will pay off! I love this series SO much!
Inspiring, honest and interesting...From An Idea books are the kind of books that create young entrepreneurs and inventors. It clearly illustrates the road to success, the good and the bad. Kids will be inspired to believe that anything is truly possible. They will also learn that things will not just be handed to them. Rather things they really want will take work, will be earned and that in the end all that hard work and perseverance will pay off! I love this series SO much!
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About the author: Lowey Bundy Sichol is the author and creator of From an Idea to..., the world’s first business biographies for kids. She is also the founder and principal of Case Marketing, a specialized writing firm that composes MBA case studies for business schools. Her MBA case studies have been published by Pearson and are read by business school students all over the world.
With over 20 years combined experience in marketing, brand management, and writing, Lowey is the force behind the From an Idea to… series, a movement that introduces business and entrepreneurship to children.
Lowey received her MBA from the Tuck School of Business at Dartmouth and her BA from Hamilton College where she played varsity softball and women's rugby. When she's not writing, you can find her throwing a ball, shooting hoops, or along the shores of Lake Michigan with her husband, three children, and two big goofy dogs who like to climb trees. Look for her online at loweysichol.com.
Lowey will be visiting schools and speaking at conferences across the country throughout 2019. The third and fourth books in the series, From an Idea to Google and From an Idea to Lego will be published in July 2019.
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