Thursday, February 13, 2014

Highlight: Be Unstoppable: The Eight Essential Actions to Succeed at Anything by Alden Mills


However the past has shaped you, your future is yours to shape, and if you want to shape it for success, you'll find no better coach to get you there than Alden Mills. Alden's strategy is embodied in an action-based acronym called UPERSIST: Understand the why; Plan in three dimensions; Exercise to execute; Recognize your reason to believe; Survey your habits; Improvise to overcome; Seek expert advice; and Team up. 

Mills uses the power of a parable and his own experiences as a Navy SEAL and seasoned entrepreneur to teach his proven framework for success. Woven through Be Unstoppable is the parable of a young skipper from a seaside town called Uptoyou. While working in the local fleet with other skippers, the young skipper meets a remarkable Captain who teaches him the Master and Commander Code. This chance meeting forever changes the young skipper's direction in life, and sets him on a course for living his dreams. 

This charming tale--invented by Mills to convey life lessons to his four young sons--illuminates the eight actions to succeed at anything in life, and makes Be Unstoppable a uniquely effective hybrid of Who Moved My Cheese with Vince Lombardi-style coaching. 

"Alden Mills's life experience and unique perspective infuse this im- portant work with energy, practical thinking, and a challenge for any person looking for real change in his or her life. I look forward to applying these principles to my own business and life."
--David R. Duncan, President and CEO, Silver Oak and Twomey Cellars 

"This allegory of how to create and pilot your own ship against the inevitable obstacles of life provides a framework of decision, determination, and the creation of destiny." 
--Barton O'Brien, founding team member, RSA Data Security, and director, Calico Commerce 

"BE UNSTOPPABLE is a book I plan to read to my daughter at least a few times through her development. I recommend this book highly to parents and to anyone who wants to get more out of his or her life."
--Chris Caren, CEO of, the leading academic plagiarism checker technology for teachers and students 

"GOAL! Mills scores with BE UNSTOPPABLE. Whether you're look- ing to make the varsity team on the field or at the office, the actions in this book are the essence of how to make success happen. Read this book!"
--Dave Kaval, President, MLS San Jose Earthquakes; founder of The Golden Baseball League; and author of The Summer That Saved Baseball 

"The bad news is that this book wasn't available when I was playing football! The good news is that it will be mandatory reading for all three of my children. Anyone looking to live life to the fullest need look no further than BE UNSTOPPABLE."
--Damon Huard, NFL quarterback, two-time NFL Super Bowl champion, and chief administrative officer for the University of Washington football team. 

"Here are the lessons you want your children to learn and the tools and foundation for personal fulfillment."
--Luka Erceg, Founder of Simbol Materials 

"As a former US Army Special Forces operator (the Green Berets), an entrepreneur, and a father, I highly recommend this book. Mills does a masterful job of embedding the mission-critical components of how to succeed at anything in a wonderful storyline that is both memorable and remarkable. Put this book on your required reading list!"
--Larry Broughton, Founder and CEO, and 

"Reading BE UNSTOPPABLE is like getting a Royal flush every time you play poker, except it's better. Mills removes the mystery from success with a wonderfully simple code that you can apply to anything you have the courage to go after. This is a book that you will read over and over!"

--Mike Faith, CEO,, Inc.

ALDEN MILLS developed his strategy for success as a national rowing champion, a Navy SEAL platoon commander, developer of the Perfect Pushup and Perfect Pullup (more than 6 million products sold to date), and CEO of Perfect Fitness, the 2009 Inc. 500 fastest-growing consumer-product company. Mills makes more than 50 public appearances each year around the U.S. and world, and has been featured on the Today Show and the CBS Morning Show. Perfect Pushups have been highlighted on The Biggest Loser, Conan, The Tonight Show with Jay Leno, The Big Idea, and Late Night with Jimmy Fallon and have been endorsed by Simon Cowell, Brian Urlacher, Jamie Foxx, and many others.

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