I wanted to tell you about Lolly: From Fishing to Fashion, Reeling in an Unlikely Fashion Success, the latest non-fiction novel by author Jeff Stewart (March of Time and Skin, Dead Birds Hot.) "Lolly" is a compelling story that takes an in-depth and personal look at the start, deconstruction and re-birth of Los Angeles-based clothing company, LOLLY Clothing. "Lolly" is published by independent publishing house, Myrtle Street Publishing.
Stewart blends beautiful prose with his raw style to tell the story of two brothers, and LOLLY Clothing owners Todd and Chad Kimball, who both had a drive for success and a penchant for unconventional methods. The book also highlights a group of eccentric participants who helped create the brand and serve as characters who play themselves in the book.